Branding Does Matter

Marketing Warfare by Reis and Trout was my introduction to what the real meaning of branding meant. As time has passed, the book's basic...

Show Prep and Story Telling

I have written about prep before. I am a major fan of prepping for your show. But what I am NOT a fan of is the classic show prep...

Radio has created some of the most amazing promotions that attract listeners by the droves to remote broadcasts, to call in the phones...